What is the EGAA?
The EGAA is an independent, member-based, not for profit association working to represent all stakeholders in the local esports scene to better regulate the interactions and behaviours between them, via agreement, leading to a more professional esports industry that is self-regulated. We are an industry body for esports – we are our members.
From the scene. In the scene. For the scene.
What is an esport?
Esports is the generic term widely used to describe competitive video gaming, typically at an event or within a league. The term “esports” is a generic term used to refer to the wider professional gaming scene and is analogous to sports.
Competitive video gaming has been around since the early 1970’s and has become more professional since the early 2000’s.
Esports tournaments and leagues are based upon a video game title and are usually run by the video game publisher, or by a third party organizer. These competitions are often based upon first-person shooter, multi-player online battle arena (MOBA), or sports simulation games.
Popular video game titles in esports include:
- Counter Strike: Global Offensive (CS:GO)
- League of Legends
- Defence of the Ancients II (DOTA2)
- StarCraft II
- Heroes of the Storm
- Call of Duty
- Rocket League
In terms of size and scale; esports is on target to generate around US$1.5 billion in revenue globally by 2021 and is a global sports and entertainment phenomenon.
Is esports a sport?
Esports is similar to sports in terms of involvement of physical competition and mental strategy centred around tournaments and leagues. It resembles sports elements, such as championships, trophies, prize money, officials, coaches, sports dietitians, sports psychologists, sponsors, endorsements, uniforms, broadcasting and fans. Esports faces issues such as integrity, gambling, and doping in a sports-like manner.
Traditional sports teams and leagues invest significantly and directly in esports teams, and traditional sports bodies, such as the International Olympic Committee (the IOC), at its 2017 Olympic Summit in Lausanne Switzerland, agreed that esports could be considered as a sporting activity.
The EGAA believes that the discussion should move beyond strict definitions and take the view that the fans and the wider audience will lead the conversation and evolve the narrative moving forwards.
Who are the EGAA’s members?
By representing all stakeholders, membership is open for:
- Talent and Content
- Those on the pathway to play
- Publishers – directly, or via their recognised industry bodies, such as the IGEA
- Developers - directly, or via their recognized industry bodies, such as the GDAA
- Tournament Organisers
- League Operators
- Teams and Organisations
- Venue Operators
- Broadcasters and Streaming Platforms
Affiliate members receive a number of individual memberships as part of joining up. We believe that by working together, the mutual interests of all can best be promoted and realised. For Affiliate membership, please contact us here.
Why does esports need the EGAA?
Things move very fast in esports. Due to the fast-paced growth of the scene, the EGAA has observed and dealt with some concerning behaviour that could harm the scene. We have far to go and the EGAA is committed to helping everyone get there together. We are here to help the esports scene level up.
We offer all stakeholders in the local esports the scene the ability to engage directly with other key decision makers and have their voice heard to help shape and build a better scene – one that is self-regulated and professional, leading to better growth opportunities and the ability to maximise the upside, for everyone, in esports.
How does the EGAA work?
Through EGAA membership, fans, players, teams, organisations, tournament organisers, publishers, talent, broadcasters and suppliers of professional services can engage directly and work to ensure self-regulation is ongoing.
Direct engagement: each party can use the EGAA as a platform to come together and discuss issues and concerns important to them in building out the scene, as well as having the opportunity to work on dedicated industry-wide issues of key importance.
This direct engagement is set up via panels, forums, and groups, as described below:
- Pathways (University, high schools, and grassroots)
- Talent and Content Creators
- Integrity and Gambling
- Diversity and Inclusion
- Legal and Regulatory
- Policy Development
- New Zealand
- Venue and Ticketing Operators
- Tournament and League Operators
- Broadcasters and Streaming Platforms
- Job Seekers
Better relationships: each party, via their membership, agrees to conduct their business and themselves, including their interactions with one another, in a positive and professional way – leading to more professional and self-regulated conduct between the major players.
As practical examples, this manifests in the following fundamental ways:
- agree to behave in a professional manner with one another and with other stakeholders as good sports people and as ambassadors for esports;
- their teams and organisations, and the game(s) they play have access to a Player’s Panel through which they can raise concerns and identify issues they face in their pro gaming careers;
- take proactive and direct steps to help shape the future of pro gaming for others in the scene now, and those following on the pathway to play;
- air grievances and resolve disputes with a fellow member of the EGAA via a private and fully independent esports tribunal
- in turn, through their membership of the EGAA and agreement to uphold a Code of Conduct, will be more likely to receive better team offers, as well as more lucrative endorsements deals.
- Teams and Organisations:
- agree to contract with players on a fair and reasonable basis, correctly identifying the legal relationship with their players and ensuring they comply with their contractual obligations and statutory legal requirements;
- have access to a Team and Organisation Forum through which they can raise concerns and identify issues they face in their business;
- take proactive and direct steps to help shape the future of esports as it relates other current and future teams and organisations.
- Publishers, Developers, Tournament Organisers, and League Operators:
- recommend standardised player and team contracts, incorporating a minimum standard of engagement between the parties;
- agree to and require parties in their esport, tournament, or league to air grievances and resolve disputes with a fellow member of the EGAA via a private and fully independent esports tribunal;
- in turn, through their membership of the EGAA, will be more likely to focus on the running of their business as it relates to esports, while enhancing the integrity of their esport and attracting better sponsors, and more lucrative advertising and investment deals.
In the ways set out above, all stakeholders can contribute directly to shaping the voice of the industry and in return will benefit from a more mature and evolved scene.
How is the EGAA set up?
We are a company limited by guarantee and regulated by the Australian Securities and Investments Commission (ASIC).
EGAA has a Board of Directors from various areas of expertise and skill sets across the scene. Our board is made up of 7 elected and 2 appointed directors. See more information on our board and team here.
The EGAA is governed by a constitution, with the ultimate power residing in our individual members. For example, our members may, under the powers given to them in the constitution, elect and remove directors. The EGAA’s constitution has been drafted to fully comply with the Australian Sport Commission’s (the ASC) mandatory sports governance principles. The constitution also requires regular board refresh, ensuring that the executive power diverts back to the members.
What isn’t the EGAA?
The EGAA isn’t:
- A governing body – unlike many aspects of traditional sports, the concept of a “governing body” doesn’t translate across to esports. We say this as the governing or controlling power usually resides with the publisher or developer of the video game via their Intellectual Property (IP) rights. No body can govern esports, either generally, or an individual title, unless they own or have rights to the IP.
- The Players’ Union – we seek to represent and promote the mutual interest of all stakeholders in the esports scene. While we recognise and understand the need for players to form solidarity and organise themselves in their own union or association structure, the EGAA is not that body. As part of our platform we do have a ‘Player’s Panel’ where players can come together to discuss issues and concerns relevant to them for further
discussion with the Board.
- Otherwise trying to exert or apply any control or power over the scene, including in a top-down fashion. The EGAA works for our members, via agreements, in accordance with a constitution, ASIC’s regulations and
oversight, the Corporations Act 2001, and the ASC’s sports governance principles.
How do I become a member?
Just fill out this form.
How do I affiliate my organisation with the EGAA?
Contact us here with your organisation's details.
How do I nominate myself or someone for a position on a panel or group, or to contribute to a forum?
Fill out our contact form and we’ll get back to you!
Does EGAA offer consultancy or business services?
No. The EGAA is a representative body for our members. By getting in contact with us, we will help direct you towards relevant members of our association who may be best placed to assist you.
I have a question or suggestions about a policy, esports, or would like to otherwise get in touch with the board or staff.
Please fill out our contact form and we will be in touch soon.